The word you cannot use is rarely the one you would guess.
Nobody sets out to infringe a trademark. It happens because an ordinary descriptive word turns out to be registered in exactly your class, and Etsy's takedown system does not distinguish between malice and not knowing.
The tools that exist scan against a word list and hand back a red flag. They are cheap, they are fast, and they stop at the point that actually matters: the flag tells you a term is risky without telling you whether the registration covers what you sell, who owns it, whether that owner enforces, or what to write instead.
The result is that sellers either ignore the warnings, because half of them are false positives, or panic and strip perfectly usable words out of their listings. Both cost money. One of them costs the shop.
from €59
by listing count, to €149
Every listing is read, not sampled
Titles, tags and descriptions across your whole catalogue. Trap words hide in descriptions far more often than in titles, because that is the field sellers write casually.
Screened against the marks that actually get enforced
Registration alone is not the risk. The risk is a registered mark whose owner has a takedown programme running. The screen is weighted towards the owners and phrases that generate real Etsy removals, rather than treating every registration on the register as equally dangerous.
Unknown terms verified live by a person
Anything the screen does not recognise is checked by hand against USPTO and TMview: is it registered, in which class, is it live or dead, and does the class plausibly cover what you are selling. This is the step the automated scanners do not do, and it is what turns a red flag into a decision.
False positives separated from real exposure
A word being registered somewhere does not mean you cannot use it. The report says which flags are genuine exposure and which are noise, with the reason, so you are not stripping usable words out of listings for no reason.
A replacement written for every flagged listing
Not “remove this word”. A new title and a new 13 tag set for each flagged listing, checked against search volume the same way the shop audit does it, so fixing the risk does not quietly cost you the traffic.
Every flagged listing, named
The listing, the exact word or phrase that triggered it, and where it appeared: title, tag or description.
Who owns the mark, and in what class
The registration, its class, whether it is live, and whether the owner is one that runs takedowns on Etsy. Enough to judge the risk yourself rather than take a colour on trust.
A safe replacement title and tag set
Written for every flagged listing, and validated against search volume, so the fix does not cost you the ranking you already had.
What came back clear
The terms that were checked and found fine, listed. A report that only shows problems gives you no way to know what was actually looked at.
Listed at the same size as everything above, because an audit is bought by someone who has already been disappointed by advice, and the limits are what make the rest believable.
- Legal advice. This is a screening, not an opinion, and it is not a substitute for a lawyer.
- A guarantee that your shop is safe. No screening can give you that, and anyone selling you one is not being straight with you.
- Trademark registration or filing of your own brand.
- Design or image review. Screening covers your written listing text, not your artwork.
- Anything changed in your shop on your behalf.
Do not buy this if
This is the wrong purchase if you have already received a takedown or an infringement notice. At that point you are past screening and into responding, which has deadlines attached and is worth an actual lawyer rather than a report about what your listings say.
Priced by how many listings you have
Screening twenty listings and screening two hundred are not the same job, so they are not the same price. Drag to your catalogue size.
- Turnaround
- 5 working days
- Payment
- Ko-fi, via PayPal
Buying the shop audit as well? The same screening is an add-on there, from €39, because the catalogue is already being read for the audit.
- Is this legal advice?
- No, and it is worth being blunt about it. I am a listing designer, not a lawyer. This report tells you what your listings say, what is registered, who owns it, and what I would write instead. Deciding what to do with that is your call, and for anything genuinely contested you want an intellectual property lawyer rather than me. Nothing in the report discharges any legal duty you have.
- Can you guarantee I will not get a takedown after this?
- No. Screening reduces exposure; it cannot remove it. New marks are registered constantly, some owners enforce claims that are weaker than they look, and Etsy's own process can remove a listing without the claim ever being tested. Anyone promising you safety is selling you a feeling.
- There are apps that do this for eleven euros a month. Why is this more?
- Because they do a different job. They match your text against a word list and return a score, which is genuinely useful and worth the money. What they cannot do is verify an unfamiliar term live against USPTO and TMview, judge whether the class actually covers what you sell, tell a real conflict from a coincidence, or write you a replacement title and tag set. For comparison, a professional search of a single phrase runs between sixty three and two hundred seventy five euros. This screens your whole catalogue.
- Do you need access to my shop?
- No. Everything is read from your public shop and listing pages. You send a link, nothing else.
- I am already buying the shop audit. Should I buy this too?
- No, buy it as the add-on instead. It is cheaper there because your catalogue is already being read for the audit, so the only extra work is the screening itself. Buying both separately would mean paying twice for the same reading.
- What if you find nothing?
- Then you get a report saying so, listing what was checked. That is a real outcome and quite a common one, and it is worth more than a vague reassurance, because next time you add a listing you will know which words were already cleared.
- How long does it take?
- It scales with the catalogue, the same way the price does: three working days up to 25 listings, five up to 100, seven up to 250. The clock starts when the shop link arrives rather than when the order is placed.
Your shop is not failing, it is invisible.
The listing looks fine and still loses the click.
Before you spend on ads, know what the category will let you win.
Every price on this site is what you pay. No call to book, no scope that grows after you have paid.