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Amazon listing audit

The listing looks fine and still loses the click.

The product is good, the images are professional, the copy reads well, and the numbers do not move. Nothing is obviously broken, which is the hardest kind of problem to fix, because there is no error message to chase.

Amazon shows you a listing twice: once to a shopper deciding in about two seconds whether to click, and once to an index deciding whether to show it at all. Those two audiences want different things from the same page, and a listing can satisfy one while quietly failing the other.

Free audits are everywhere and most of them are honest about what they are. They tell you what is wrong and stop there, because the whole point is to sell you a monthly retainer afterwards. One agency says it outright: the free review covers images, A+ and bullets, but no actual content will be delivered, only tips.

€69

per ASIN

Order it, €69 →
How it is actually done
01

The image stack against category convention

Every image in the stack is assessed against what your category actually rewards and against Amazon's own image requirements. Main image compliance, the order the supporting images run in, what each one is meant to answer, and what is missing. This is the part a designer of ten years and six thousand listings is worth hiring for.

02

Title and bullets against the character budget

How much of the available title space you are using, what is spent on words that carry no search weight, and whether the opening phrase is doing the work it should. Same for the five bullets: what each one claims, and whether the claim is one a shopper is actually deciding on.

03

Indexation, checked rather than assumed

Whether the terms you think you rank for are terms you are actually indexed for. These are different things, and the difference is invisible from Seller Central. Backend search terms are measured against the byte limit and against duplication with the front end, which is the most common quiet waste on Amazon.

04

The competitors on your main term

The listings actually ranking where you want to be, compared on price, review count, image approach and A+ depth. Some of their advantage is review age and cannot be taken. Some of it is choices, and those can. The report separates the two, because chasing the first kind is how sellers waste a year.

05

Rewritten, not just criticised

You get a new title, five new bullets and a backend keyword set, written to the character budget and ready to paste. The A+ and image findings come as a specified brief: which modules to add, what each should say, and the order to build them in.

What lands in your hands

A rewritten title, five bullets and backend keywords

Written to the character and byte budgets, with the budget shown so you can see what room is left. This is the part the free audits deliberately withhold, and it is the reason this one costs money.

An image and A+ brief

Each image slot with what it should show and why, ranked by what your category rewards. The A+ read names the missing modules and what question each is meant to answer, so a designer, mine or yours, can build from it directly.

An indexation and competitor read

Where you index and where you do not, against the listings actually ranking on your main term, with their advantages separated into the ones you can take and the ones you cannot.

A fix order

Everything found, sequenced by return against effort, so the first hour of work is the one that matters most rather than the one that is easiest to start.

What it does not do

Listed at the same size as everything above, because an audit is bought by someone who has already been disappointed by advice, and the limits are what make the rest believable.

Do not buy this if

This is the wrong purchase if your problem is advertising spend rather than the listing. If your organic listing converts and you are losing money on ads, the answer is in your campaign structure, which needs account access and a different specialist. Buying a listing audit will not tell you anything about it.

Order it

€69, per ASIN

One fixed price, one listing, no call first. Ko-fi asks for the ASIN and the background when you order, so the work starts from your first message rather than after a round of questions. If what you send turns out not to match what is described on this page, you get told before any work happens, not after.

Price
€69 per ASIN
Turnaround
4 working days
Payment
Ko-fi, via PayPal
Order the €69 audit on Ko-fi →

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Questions
Why pay when several agencies audit for free?
Because they are selling something else. The free audit is the cheapest part of winning a retainer worth thousands a month, so it is worth giving away, and it stops precisely where the work begins. One of them states it plainly: no actual content will be delivered, only tips on what to change. This is priced at sixty nine euros because it delivers the content.
Do you need access to my Seller Central?
No. Everything here is measured from the public listing and from search. That is also why advertising analysis is not included: it genuinely cannot be done from the outside, and pretending otherwise would be the kind of overclaim this site avoids.
One ASIN, or my whole catalogue?
The price is per ASIN. Variations under one parent count as one, because they share a listing. If you have a catalogue rather than a product, say so in the email and you get a quote, since at that point the sensible order of work changes.
Can you build the images and A+ afterwards?
Yes, and that is quoted separately once you have seen the brief. Bundling the build into the audit price would mean either a much higher headline number or a build so shallow it is not worth having.
How long does it take?
Four working days from the ASIN arriving, not from when the order is placed.
The other services

Every price on this site is what you pay. No call to book, no scope that grows after you have paid.