Before you spend on ads, know what the category will let you win.
The listing is fixed, the images are done, and the honest question is what next. More ad spend? A second product? A price change? Every option has an advocate on YouTube and none of them have seen your category.
Most Amazon strategy is delivered inside a monthly retainer, which means you cannot buy the thinking without buying the management. The agencies who do sell diagnostics standalone start around nine hundred euros and go past six thousand, because they are priced for brands with a team to hand the document to.
The result is that a solo seller or a small brand has no way to buy an honest answer to a strategic question. They get free advice that is really a sales call, or a retainer they do not need yet.
€249
one product line
The category, measured
Who is actually ranking, how old they are, how many reviews they carry, and what they charge. Not the top-ten screenshot everyone shares, but the distribution: where the volume sits, where the money sits, and whether those are the same place. They usually are not.
Your real position in it
Where your product genuinely sits on price, review count and image quality against the people already winning. Stated flatly, including when the answer is that you are underpriced or that your review count makes the top three unreachable this year.
Keywords sorted into three piles
Winnable now, winnable later, and not worth chasing. This is the part most keyword research skips: a list of high volume terms is useless without a judgement about which of them you can realistically take with the review count and budget you actually have.
The creative priority list
Which images and which A+ modules to build first, ranked by what the category rewards rather than by what is easiest to produce. Ten years of building these for other people is what this section is drawn from.
A 30 / 60 / 90 roadmap
Every action in order, each with the reason it earns its place and an honest estimate of the hours it takes. Including, where it applies, the recommendation to do nothing for a while, which is sometimes the correct answer and is never what a retainer will tell you.
A written plan, not a call
A document you keep, re-read and hand to whoever does the work. Calls are useful and forgettable; a plan can be checked against reality in three months, which is the only way to know whether the advice was any good.
The category landscape with your position in it
Competitors measured on price, reviews, imagery and A+ depth, with your product placed honestly among them rather than flattered.
Keywords split by winnability
Three piles with the reasoning for each, so you know not only what to target but what to stop paying for.
A sequenced roadmap with hours attached
Thirty, sixty and ninety day actions in order, each with an estimate of the work involved, so you can tell what you can do yourself and what needs hiring.
Listed at the same size as everything above, because an audit is bought by someone who has already been disappointed by advice, and the limits are what make the rest believable.
- Implementation. This is the plan; building from it is separate work.
- PPC campaign management or bid optimisation.
- Supplier sourcing, freight or anything upstream of the listing.
- A revenue forecast. Anyone who gives you one from outside your account is guessing.
Do not buy this if
This is the wrong purchase if you have not launched yet and have no product decided. Strategy for a product that does not exist is just category research, and there are cheaper ways to buy that. Come back once you know what you are selling.
€249, one product line
One fixed price, one listing, no call first. Ko-fi asks for the ASIN and the background when you order, so the work starts from your first message rather than after a round of questions. If what you send turns out not to match what is described on this page, you get told before any work happens, not after.
- Price
- €249 one product line
- Turnaround
- 10 working days
- Payment
- Ko-fi, via PayPal
Rather ask something first? Any of these reaches me, and the message opens with the fields already in it.
No mail app on this device? Open it in Gmail or copy the address:
- Why is this priced at two hundred and forty nine when agencies charge thousands?
- Because they are selling to brands with staff, usually as the front door to a retainer of several thousand a month, and the price reflects that context rather than the document. This is the same thinking without the account management wrapped around it. It is also more than three times the listing audit, which is the ratio the market consistently uses when the smaller product is a single listing.
- Should I buy this or the listing audit?
- The audit if you have one product and a listing that underperforms. This if the listing is already decent and the question is where to spend next, or if you are about to launch and want to know what you are walking into. Buying both at once is usually wrong: fix the listing, live with it for a month, then ask the bigger question.
- Does this cover more than one product?
- It covers one product line and the category it sits in. A second unrelated category is a second plan, because the competitor and keyword work does not carry across.
- What if the answer is that my product cannot win?
- Then that is what the plan says, with the numbers behind it. It is the least popular outcome and by some distance the most valuable, because the alternative is finding out the same thing over a year and several thousand euros of advertising.
- How long does it take?
- Ten working days. It is a research job rather than a template, and the competitor and keyword work is most of it. If I need anything from you to finish, I ask early rather than at the deadline.
Your shop is not failing, it is invisible.
The word you cannot use is rarely the one you would guess.
The listing looks fine and still loses the click.
Every price on this site is what you pay. No call to book, no scope that grows after you have paid.