Tools, tips & AI workflows for sellers who design their own shop.
Ten years designing Amazon listings that convert, now packaged as templates, guides and a free community for sellers who run their own shop.
Open. List. Sell.
The new Etsy seller field guide, 2026 edition
Everything a first year Etsy seller asks, answered with 2026 numbers and real Shop Manager screens. Where to start, how to set the shop up, what every fee actually costs, how to build a listing that search can find, and what to do in the first 30 days so the shop is not invisible.
- 66 pages, no filler chapters
- 35 real 2026 Shop Manager screens
- 4 appendices: fees, checklist, glossary, tools
- €0 no email, no signup, no upsell
66 pages, 2.3 MB. No email, no signup, nothing to unsubscribe from later.
Most shop audits hand you a list of problems. This one hands you the rewrite.
I go through your shop against live Etsy and eRank data, then send back the actual replacement copy for every listing you have. Not suggestions to action later. The words, ready to paste.
The rewrite, as a spreadsheet
A rewritten title, 13 validated tags and a fresh description for every active listing, in a sheet you copy straight into Etsy.
Where you actually rank
Your real keyword position against the shops beating you, pulled from live Etsy and eRank data rather than a generic checklist.
Tag waste, counted
Which of your 13 slots are duplicated, spent on attributes Etsy already reads, or aimed at phrases you cannot rank for yet.
The written report
Photos, pricing, shipping and the seasonal window your category is in, with the number behind every claim.
What it does not include
- New photography, or edits to your existing images.
- Anything uploaded on your behalf. You keep full control of the shop.
- A promise about ranking. Nobody honest can sell you that.
Selling on Amazon too? There is a listing audit and an Amazon strategy plan as well.
Or read it in the browser. The sample shop is fictional, the format is not.
Orders go through Ko-fi, so you can book without waiting on a reply first. You send your shop link when you order, and I come back with questions before starting if anything is unclear.
Discount Lab
Know which discounts survive the fee stack.
A private margin-intelligence dashboard for Etsy sellers. Import your own Etsy order, item, and statement exports, and Discount Lab reconciles them locally to show exactly which discounts and coupon codes are still profitable after Etsy's fees, and which ones are quietly bleeding margin. Nothing is uploaded, everything runs in your browser.
PikScore
Score your Amazon images before your shoppers do.
Our own SaaS, built out of sixteen years of doing this by hand. Paste an ASIN and a fine-tuned model audits the listing's main, lifestyle and feature images against what actually converts in that category, then tells you which single image to fix first.
- Scores every image and names the specific conversion blocker, rather than handing you a number and leaving you to guess.
- Flags Amazon compliance risks (background, dimensions, prohibited content) before a listing gets suppressed.
- Benchmarks you against the top ten best-sellers in your own niche, not a generic average.
- Runs off the live listing, so there is nothing to upload and no Seller Central access needed.
Free audit to start, no login. Paid plans from $9/month.
Learn
Practical, experience-based guides on running an online shop (pricing, custom orders, photography, refunds), plus AI-workflow tutorials for making your own product visuals.
Read the guides →Build
Templates built from a decade of Amazon and Etsy client work, priced for a solo seller, not a $1,500 agency retainer.
Browse the tools →Belong
A free community for sellers using AI to design their own listings, mockups and marketing, without hiring it out.
Join the community →Latest from the blog
Templates that replace an agency retainer
Custom Order Manager for Etsy Sellers
A Kanban order tracker and production workflow board for running custom orders without losing track of a single one. Works fully offline.
Digital Product Photography Planner
A photo brief and shot list template that turns “I'll figure it out at the shoot” into a plan, built to stop reshoots before they happen.
Amazon FBA Profit Calculator & Launch Planner
Google Sheets, Excel and Notion template for pricing new products, tracking real margins, and planning a launch before you commit inventory.
Etsy Listing Appeal Evidence Kit (Tracefolio)
Two editions, digital and physical, for organising the records behind a removed listing: a case diagnosis planner, a date worksheet, a seven-page evidence pack and editable response templates. Works offline, no account.
Learn the AI workflows sellers are using to design their own shop
Free community, weekly resources, and real workflows, not theory.