Tools, tips & AI workflows for sellers who design their own shop.
Ten years designing Amazon listings that convert, now packaged as templates, guides and a free community for sellers who run their own shop.
Coming soonDiscount Lab
Know which discounts survive the fee stack.
A private margin-intelligence dashboard for Etsy sellers. Import your own Etsy order, item, and statement exports, and Discount Lab reconciles them locally to show exactly which discounts and coupon codes are still profitable after Etsy's fees, and which ones are quietly bleeding margin. Nothing is uploaded, everything runs in your browser.
Learn
Practical, experience-based guides on running an online shop (pricing, custom orders, photography, refunds), plus AI-workflow tutorials for making your own product visuals.
Read the tips →Build
Templates built from a decade of Amazon and Etsy client work, priced for a solo seller, not a $1,500 agency retainer.
Browse the tools →Belong
A free community for sellers using AI to design their own listings, mockups and marketing, without hiring it out.
Join the community →Latest from the blog
Templates that replace an agency retainer
Custom Order Manager for Etsy Sellers
A Kanban order tracker and production workflow board for running custom orders without losing track of a single one. Works fully offline.
Digital Product Photography Planner
A photo brief and shot list template that turns “I'll figure it out at the shoot” into a plan, built to stop reshoots before they happen.
Amazon FBA Profit Calculator & Launch Planner
Google Sheets, Excel and Notion template for pricing new products, tracking real margins, and planning a launch before you commit inventory.
Learn the AI workflows sellers are using to design their own shop
Free community, weekly resources, and real workflows, not theory.