Tag AI-generated people the way Amazon asks
Amazon wants one keyword in one metadata field, and tells you to go and install a metadata editor to put it there. Do it here instead, in your browser, without touching a single pixel.
Only tag images that actually need it
Amazon's rule covers photorealistic AI-generated people only. It does not apply to images of real people, even if you edited them with AI tools, and it does not apply to animated or clearly fictional characters. Tagging an image that does not need it can put a disclosure notice on a listing that should not have one.
Your images never leave this page. No upload, no account, no server. The tag is written by your own browser and the pixels are not touched, so the file you get back is your original with one metadata field added.
What the rule is, in plain terms
If a product image, lifestyle shot, video or A+ module contains a photorealistic person who was generated by AI, Amazon requires you to say so in the file itself. Not in the listing copy, not in a form: in the image's metadata, using the keyword contains-synthetic-performer in the dc:subject XMP field, before you upload.
The rule follows AI disclosure legislation in New York and California, which is why it is unlikely to be relaxed, and why Amazon has applied it across its worldwide stores rather than only where those laws reach. It is also why the box below matters more than the rest of this page.
One practical warning that is missing from most write-ups. Sellers report that Amazon reprocesses listing images after upload, so if you download your own live listing image and inspect it, the tag will not be there. That is not your tag failing. It means the only reliable moment to verify is before you upload, which is why this tool shows you the keyword list it wrote and why keeping the tagged original matters.
The awkward part is the last mile. Amazon's instruction is to add the keyword using an IPTC-compatible metadata editor, which means finding, installing and learning a piece of desktop software in order to type twenty-nine characters into one field. For a seller with a handful of AI lifestyle shots that is a genuinely annoying afternoon, and it is the entire reason this page exists.
Adding the tag is not the same as complying with the law
Amazon asks for a metadata keyword. New York's synthetic performer law, General Business Law section 396-b, asks for something different: a clear and conspicuous disclosure that a shopper can actually see in the advertisement. Legal commentary on the statute is that embedded metadata on its own would not meet that standard, and the duty sits with whoever produces the advertisement rather than with the platform that hosts it.
Amazon says it will surface a disclosure to shoppers where applicable, which is presumably how a visible label is meant to appear. Sellers report that it is not appearing yet. If it never appears on your listing, the visible disclosure the statute contemplates does not exist there, and no metadata tool can create it for you.
So: use this to satisfy Amazon's requirement, and do not treat it as legal compliance. We design listings for a living and are not lawyers. If AI-generated people appear in your advertising, that is worth an hour of proper advice from someone who is.
What this tool deliberately does not do
It does not strip metadata, and it will not help you remove an AI label. There is a small industry of tools built for that, and we think they are pointed the wrong way. Both Amazon and Etsy require AI use to be disclosed, in different ways, and undisclosed AI is a documented route to a removed listing. Building the tool that helps you hide it would be at odds with everything else on this site.
It also does not tag indiscriminately. The rule is narrower than it first appears, and putting a synthetic-performer notice on a listing that should not carry one is its own kind of mistake, so the scope is stated up front and the tool asks you to confirm it before it will accept a file.
Questions
What exactly does Amazon require?
For any image, video or A+ Content module containing photorealistic AI-generated people, Amazon requires the keyword contains-synthetic-performer in the dc:subject (XMP) metadata field, added before you upload. It applies across Amazon's worldwide stores. Amazon's own guidance is to use an IPTC-compatible metadata editor, which is what this tool replaces for the specific case of adding that one keyword.
Which images does the rule actually cover?
Only content featuring photorealistic AI-generated people. It does not apply to images of real people, even where AI tools were used to edit them, and it does not apply to animated or clearly fictional characters. If your product photography contains no people at all, the rule does not apply to it.
Are my images uploaded anywhere?
No. There is no server and no account. Your browser reads the file, writes the metadata field, and hands it straight back. You can disconnect from the internet after the page loads and it will still work.
Does this change my image quality?
No. The pixels are not touched and the image is never re-encoded. The tool inserts a metadata segment and copies the rest of the file through byte for byte, so the picture you get back is identical to the one you put in, plus one field.
Will it delete my existing metadata?
No, and this is deliberate. Existing EXIF, colour profiles and any keywords you already had are preserved, and the new keyword is appended to your existing keyword list rather than replacing it. If a file already carries the tag, it is left completely untouched.
How can I check the tag was really written?
Open the file in any metadata viewer and look at Subject or Keywords. ExifTool is the usual reference tool: exiftool -Subject yourfile.jpg will list the keywords, and you should see contains-synthetic-performer among them. This tool's output was tested against ExifTool during development.
I tagged my image, uploaded it, downloaded it back, and the tag is gone. Did it fail?
Almost certainly not, and this is the most confusing part of the whole rule. Sellers on Amazon's own forums report that Amazon reprocesses listing images after upload, so the live image you download back no longer carries the XMP tag, while A+ Content modules do keep it. What that means in practice is that you cannot verify compliance by downloading your live listing image, because the tag being absent there tells you nothing either way. Check the file before you upload it, and keep the tagged original.
Why is there no AI disclosure showing on my listing after tagging?
Several sellers have reported exactly that: metadata correctly embedded, no visible indicator on the listing. Amazon says it will surface a disclosure to shoppers where applicable, but the rollout does not appear to be complete. An Amazon representative acknowledged a batch of seller questions on this in the forums and said the relevant teams were working on responses, which were still outstanding at the time of writing. A missing label is not evidence that your tag failed. It does have a consequence worth understanding though: if no visible disclosure ever appears on the listing, then the consumer-facing disclosure New York's law contemplates does not exist on that advertisement, and this tool cannot create it for you.
Does Amazon detect AI-generated people on its own?
No, and every source agrees on this: do not assume Amazon will spot the person and apply the tag for you. The disclosure is seller-supplied. One exception is worth knowing about: some A+ Content and Creative Assets upload workflows are reported to offer an AI-generated people checkbox that writes the metadata for you. Ordinary listing image uploads do not, which is why the tag has to be in the file before it goes up.
Does adding this tag make me compliant with the New York or California AI laws?
No, and this is the most important thing on this page. Amazon's rule is a metadata keyword. New York's synthetic performer law, General Business Law section 396-b, in force since 9 June 2026, requires a clear and conspicuous disclosure that a shopper can actually see in the advertisement, and legal commentary on the statute is that embedded metadata alone would not meet that standard. The duty falls on whoever produces or creates the advertisement rather than on the platform hosting it, enforcement sits with the New York Attorney General, and reported penalties are 1,000 dollars for a first violation and 5,000 dollars for later ones. Add the tag because Amazon asks for it. Treat your legal position as a separate question for someone qualified to answer it.
Does an AI-generated background count?
Reporting on the rule places background figures and AI-generated backgrounds without AI-generated people outside it, along with illustrations and non-photorealistic people. Sellers have asked Amazon about genuinely ambiguous cases, such as an AI person only partly visible in frame, and those questions were unanswered at the time of writing. Where your case is genuinely borderline, the honest position is that Amazon has not defined it yet.
My AI generator adds Content Credentials (C2PA). Does tagging affect them?
The C2PA manifest itself is carried through untouched, byte for byte. However, C2PA also stores a hash of the file, and adding any metadata changes the bytes that hash covers, so the credential's integrity check will report a mismatch afterwards. This is not specific to this tool: we tested the same file through ExifTool, the kind of IPTC editor Amazon points you to, and it produces exactly the same result. Any method of adding the required keyword has this effect. Amazon's requirement is the XMP keyword rather than C2PA, so it does not affect your compliance, but if preserving a verifiable Content Credential matters to you, add the keyword at generation time instead of afterwards.
Why did Amazon introduce this?
It follows AI disclosure legislation in New York and California covering synthetic performers in advertising. Because the requirement stems from law rather than from marketplace policy alone, it is unlikely to be relaxed, and it applies to listings in Amazon's stores worldwide rather than only in those states.
What file types does this support?
JPEG and PNG. Those are the two formats that carry XMP metadata reliably and cover essentially all Amazon listing imagery. If you have another format, convert it to JPEG first, then tag it.
The tag is the easy half of a compliant image
Metadata keeps you inside the AI disclosure rule. It does nothing about the rules that get images rejected at upload: pure white backgrounds, the 85% frame fill, filename structure, and the prohibitions on text and badges. Those are covered in our guide to Amazon's image requirements.
Something not working as expected?
Platforms change their rules and their file formats without warning, and you will usually notice before we do. Tell us what happened and we will fix it or say plainly that we cannot.
Amazon revises its policies, and the requirement described here reflects what Amazon published as of August 2026. Check Seller Central for the current wording before relying on it. Descriptions of New York and California law here come from published legal commentary rather than from us, no state guidance on what counts as conspicuous had been issued at the time of writing, and none of this is legal advice.